Helios the movie
Holy Shit! We actually made a movie. This was a collaborative project between the in-house SolarCity creative team, and the rockstars over at Culprit Creative. The superhero himself was already in development; our task was to bring him to life--give him a name, a backstory, create some drama around him. I couldn't be happier with how this turned out, and I even get a brief cameo. I'll give you a hint, I'm the driver that almost runs the little girl over.
The movie was revealed at an annual company event, and the Helios theme was woven into the event itself. We had a "Helios Awards" show where top performers were given custom-made awards. All participants received Helios T-shirts and other swag. the signage, name badges, and itineraries were all Helios branded.